Triumph currently assembles only 20 % of the superbikes it sells in India, at its Manesar assembly facility – Haryana. The company hopes to sell about 1,200 bikes this year. All this is set to change in 2018 as the British motorcycle marque wants to increase this number to 90 %.
The more than three-fold increase in the number of Triumph bikes that’ll be assembled in India will also result in a steep fall in prices. It could also result in more Indians being employed at the Triumph factory at Manesar, boosting the government’s Make-in-India initiative.
Bikes assembled through the CKD (completely knocked down kit) route attract a much lower import duty than those imported through the completely built unit (CBU) route. Triumph estimates that about 1,200 of its bikes will be locally assembled in India from next year, and that’s about 9o% of its estimated sales next year.
Currently, Triumph bikes imported through the CKD route come from Thailand – with whom India has a Free Trade Agreement – while CBUs are shipped from the United Kingdom. The bikes that are currently assembled in India include the Bonneville Street Twins, the Street Triple, the recently launched Street Triple S and the Tiger 800.
Here’s official word from Triumph Motorcycles India Managing Director Vimal Sumbly,
We are looking at local assembly of 90 per cent of our product portfolio by next year. We are emphasizing on Made-in-India, and next year, we will have around 1,200 units locally produced. Most of the company’s products are imported from Thailand and the UK. We expect to sell in the range of 1,200-1300 units during the year and out of that, Street Triple S is likely to account for 250-300 units.