TVS Apache RR 310S gets a price drop; Here is why

A popular new motorcycle or car generally never gets a price drop soon after launch but exceptions do exist. The recently launched TVS Apache RR 310S is one such exception. In Kerala, the bike starts at just 1.99 lakhs while 3 other states have to pay Rs. 2.05 lakhs, ex-showroom, the price at which it was originally launched. 20 other states of India have to pay a higher Rs. 2.15 lakhs ex-showroom price for the bike.

The lower price tag for Kerala is a conscious decision by TVS Motors in order to escape the higher 20 % road tax that the state charges for motorcycles priced above Rs. 2 lakhs. To escape this road tax and give the Apache RR 310S a big price advantage over its direct rival – the KTM RC 390 – TVS Motors has priced it just below Rs. 2 lakhs.

Bikes priced below 2 lakhs pay only 10 % the ex-showroom price as road tax. In case of the latest Apache, it means that on-road price will be lower by nearly Rs. 20,000, which is a large amount of money. This move from TVS Motors is expected to eat into the sales of the KTM RC 390 in Kerala. Will KTM also cut prices of the RC390? Let’s wait and watch. For now the on-road price gap between the 2 bikes is a hefty Rs. 68,000 in Kerala.

The Apache RR 310S is TVS Motors’ flagship motorcycle. The fully-faired bike is meant for everyday riding and also racetrack use. It features technology sourced from BMW Motorrad, TVS Motors’ partner for a range of new, small capacity motorcycles that will be sold globally. The new Apache features a 310cc reverse inclined four stroke engine with outputs of 34 Bhp-27 Nm. The engine is liquid cooled and fuel injected, and gets a 6 speed manual gearbox. It sits in a Trellis frame and suspension consists of upside down front forks and a gas charged monoshock rear shock absorber. The bike features petal disc brakes on both wheels and gets ABS as standard.

TVS Apache all-India ex-showroom prices!