TVS Motors has announced a new campaign, called Kargil Calling – Ride for the Real Stars. Under this campaign, the Hosur-headquartered two-wheeler giant aims to bring together all Indians on a group ride on the 26th of July, 2018, which is also the day when Kargil Vijay Diwas is celebrated. Through this ride, TVS Motors hopes to highlight the various sacrifices made by the armed forces of India. Irrespective of the vehicle owned, two-wheeler owners can reach their nearest TVS Motors dealership on the 26th of July, 2018, and participate in this ride.
Meanwhile, Mr. Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooter and Corporate Brand, TVS Motor Company, said,
With this campaign, TVS StaR City+ ‘Stars behind the Stars’ celebrates the contribution of people who are true enablers of nation building – the Indian Defence forces. With the launch of this campaign, we seek a moment from every patriot to send a wish for the soldiers who guard our happiness. Further, we also invite registrations from across India for the ‘Kargil Calling Rallies’ which will be hosted at all TVS Motor Company touch points. Our over 3500 channel partners are extremely enthused about hosting this activity and we look forward to a positive response.
As part of the Kargil Vijay Diwas celebrations, TVS Motors is also conducting a motorcycle expedition in association with the Corps of Military Police. This expedition from Bangalore to Drass was flagged off on the 2nd of July, 2018. Over the next 20 days, a group of five riders from the military police will ride about 3,250 kilometers across 8 states to finally reach Drass, the epicenter of the Kargil war that India won in 1999. Cities such as Belgaum, Pune, Mumbai, Vadodara, Udaipur, Nasirabad, New Delhi, Chandigarh, Manali, Sarchu & Leh will be covered under this expedition, which will happen on five TVS Apache RTR 200 FI 4V motorcycles. The expedition will conclude on 24th July, in time for the Kargil Diwas.