UM India has entered affordable two-wheeler market segment with the launch of two new cruisers, the Duty S and the Duty Ace at the 2018 Auto Expo. Both the models are priced similarly at Rs. 1.10 lakh, ex-showroom, Delhi. The new Duty range will go on sale from July this year and the bookings will start soon.
The new Duty range utilises a new 223cc single-cylinder engine that is oil-cooled and fuel injected. The engine produces a maximum of 17 Bhp at 8,000 rpm and 17 Nm at 5,000 rpm. UM claims that both the Duty series motorcycles return about 41 km/l as per ARAI and get a 10-litre fuel tank capacity.
There is a 5-speed manual transmission that sends the power via a final chain drive. Both the bikes are same except colour changes. The Duty S comes with solid colour options while the Duty Ace gets a sportier, younger generation inspired colours.
The cruiser bikes get an upright riding position, thanks to the high handlebar. It also gets split seat. UM also offers a 360 degree LED lighting solution with the new bikes that add lights to the side too. This increases the visibility of the motorcycle in the dark and makes it safer.
Speaking on the occasion, Mr. Rajeev Mishra, CEO UML said,
“We have received an overwhelming response to our cruisers since we launched them at the last expo. By unveiling the Thor we want to establish our technological advancement for the Indian market, reiterating the fact that we’re here to stay. The Indian market is opening to electric motorcycles, and with the Thor we have a first mover’s advantage. The Renegade Duty S and the Duty Ace cater to a special segment of motorcyclists who are seeking fun and adventure from their motorcycles and we’re quite sure these will appeal to such young guns.”
The motorcycles will compete with the likes of Bajaj Avenger and Suzuki Intruder 155. It will also challenge the Royal Enfield Thunderbird in the Indian market.