Tata kicks off certified used car business

In an attempt to offer the convenience of a single-stop solution to customers who look at exchanging their existing cars for new Tata models, Indian automotive giant Tata Motors has kicked off a new scheme, a certified pre-owned car programme.

The company aims at pcoketing a major share of the strong pre-owned car market in India with the launch of the programme.

To be called ‘Tata Motors Assured’, the car maker said that it has kick started its pre-owned car operations on a pilot basis through 15 dealers in 10 major cities across India. Tata Motors customers in metros such as Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune, Ahmedabad, Chandigarh, Ludhiana and Vapi would first experience the ‘Tata Motors Assured’ programme initially.

Tata Motors top brass added that the used car programme will later on be extended to benefit Tata Motors customers in every part of the country via the strong Tata Motors dealership network. This however is being mulled obver to be implemented in a phased manner, said officials.

‘Tata Motors Assured’ has been designed in such a way that the programme also offers a range of reliable and high quality certified pre-owned Tata cars. The cars will come with one year or 20,000 km extended warranty and three free services, they said. The ‘Tata Motors Assured’ certified pre-owned cars will be less than 5 years old, non accidental and with not more than two owners.

It has been pointed out that pre-owned cars certified under the ‘Tata Motors Assured’ programme the will be refurbished in Tata Motors authorised dealer’s workshops. The cars will be spruced up using Tata genuine spares. The officials added that every certified pre-owned car will be subject to strict inspection by skilled and qualified engineers at Tata Motors.

Efforts at offering reliable pre-owned cars have made Tata Motors to ensure that the ‘Tata Motors Assured’ certified pre-owned cars will be less than 5 years old, non accidental and with not more than two owners, they added.