Maruti Suzuki has just released a brand new TV commercial for the just-launched 2018 Swift. The TVC focuses on the Swift’s fun-to-drive nature, and says that bookings are now open.
In fact, deliveries of the car have already started across India as Maruti had already dispatched the first lot of the hatchback to Arena dealerships around India. The car’s introductory price of Rs. 4.99 lakhs was well received by the market, and booking numbers are all set to go up very quickly. Already, Maruti has 40,000 bookings for the new car, which will be produced at its Hansalpur factory in Gujarat. Steep waiting periods for the new Swift are in order if the bookings continue at this pace.
The all-new Swift is priced about 10 % lower than the Baleno as Maruti seeks to clearly differentiate the two hatchbacks. The Baleno already sells more than 12,000 units monthly, and Maruti expects that the Swift will sell more than 15,000 units each month due to the lower price tag and wide range of variants and features on offer.
For the first time in India, the Swift is being with offered with automatic options. Both the petrol and diesel engined models of the car get 5 speed AMTs. Already, bookings show that a large number of people opting for the Swift AMT models.
The car is now more than 80 kilograms lighter than before as it uses the light-weight HEARTECT platform. The lighter weight gives it better fuel economy and performance. Maruti has also lengthened the wheelbase of the car to improve space on the interiors. Even the boot space has gone up by a significant 50 liters. Airbags and ABS are standard across variants. The car is offered with 1.2 liter petrol and 1.3 liter turbo diesel engines. Overall, the 3rd generation Swift is a much better car than the 2nd generation model, and this is expected to translate into much higher sales.