Bajaj Auto has come up with yet another video ad that takes a dig at the Royal Enfield range of motorcycles. The latest Dominar ad video highlights the powerful LED headlamp that the motorcycle is equipped with. The ad also says that headlamp illumination on Royal Enfields isn’t all that great by showing two riders on elephants (meant to be Royal Enfields), struggling in the dark.
While it’s true that the Dominar 400 has advanced LED headlamps, the headlamp illumination that Royal Enfield offers on its motorcycle is one of the best in the motorcycle industry in the affordable segments. This is because all Royal Enfields feature a round headlamp, which is best for throw. The motorcycles also use powerful 50/55 watt bulbs, which are more than sufficient for daily use. The Thunderbird twins are also equipped with projector headlamps.
Talking of the Dominar, the motorcycle is selling around 2,000 units a month. The motorcycle is sold as a power tourer, that manages both city commutes and highway rides with equal aplomb. The Dominar is powered by a 373cc four stroke engine with 35 Bhp of peak power and 35 Nm of peak torque. The engine gets liquid cooling, fuel injection and a four valve head with triple spark plug ignition. The motorcycle is offered with tubeless tyres and alloy wheels as standard.
Disc brakes are also standard, and dual channel ABS is offered as an option. The motorcycle without ABS is priced at Rs. 1.44 lakhs while the one with ABS costs Rs. 1.58 lakh. In contrast, the 350cc Royal Enfield motorcycle range starts from Rs. 1.16 lakhs, while the 500cc range starts from Rs. 1.69 lakhs. None of the Royal Enfields sold in India offer ABS, even as an option. By April next year, Royal Enfield will have to mandatorily offer ABS on all its motorcycles sold in India as government regulations require it.