Ahead of the 2015 i20 Elite hatchback’s launch in India on the 11th of August, Hyundai has released a teaser video showing the car in action. The i20 Elite is the second generation version of the hatchback and has been designed at Hyundai’s European design center situated in Russelsheim, Germany. The car uses Hyundai Fluidic 2.0 design philosophy that cuts down on the larger flourishes for a more restrained form factor.
In India, the 2015 i20 Elite will be positioned as the South Korean automaker’s top end hatchback. Aimed at the likes of the Volkswagen Polo GT twins, the upcoming Fiat Punto EVO Sport and the Honda Jazz hatchbacks, the 2015 i20 is expected to command a premium price tag.
To justify the asking price for the i20 Elite, Hyundai will load the car with a slew of segment leading features and creature comforts. The i20, even in its first generation, as been a class leader in terms of features offered and the new car will be no different.
Built at Hyundai’s Sriperumbudur factory, off Chennai, the 2015 i20 Elite will be based on a new platform that the hatchback will share with Hyundai’s upcoming iX25 compact SUV. The iX25 will make its Indian debut next year with the international launch expected to happen in China during October 2014.
Both the i20 Elite hatchback and the iX25 compact SUV will feature high localization levels. Expect long term ownership costs to be competitive due to the high levels of localization. Both cars could also be exported as Hyundai exports a large chunk of its production from India.
The premium B+ segment hatchback space will see frenetic action in the next six months, beginning with the launch of the Fiat Punto EVO, due for a launch on the 5th of August. The i20 Elite will follow on the 11th of August while the end of the month is expected to see Volkswagen launching the Polo GT Facelifts.
Early 2015 will see the Honda Jazz bowing in while the new Ford Figo will arrive during the second quarter of 2015. That makes it five big B+ segment hatchback launches in less than a year. So, if you’re going premium hatchback shopping, you had better do your homework.
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