The Indian car market will see a deluge of budget cars in the next year or so. Datsun has the RediGo hatchback and the Go+ MPV. Renault has the A-Entry/XBA hatchback while Maruti Suzuki is all set to launch the Alto K10 Facelift with an AMT option, in the coming days. Honda has also announced plans of developing a sub-Brio hatchback for India. However, the world’s second largest car maker, Volkswagen, which has clear ambitions of displacing Toyota from the numero uno spot in the years to come, wants nothing to do with the great Indian small car market. Well, in the short term at least.
In the near future, a sub-Polo hatchback, either on the lines of the Up! or under the brand new low cost brand that Volkswagen is developing for China, will not be a reality for the Indian market. Volkswagen India’s group head for sales, Thierry Lespiaucq, has made this point clear in an interview to a media outlet. What this also means is, Volkswagen will stick to its premium positioning in the Indian car market, portraying its cars a safe, well built and feature filled machines designed for aspirational buyers seeking more than just affordable motoring.
Volkswagen will instead peddle cars with distinct Indian flavours, at premium positioning. The upcoming Polo/Vento based compact sedan for 2015 is one such offering from the German automaker while 2016 is likely to see Volkswagen launching a sub-4 meter compact SUV based on either the PQ25 or the MQB platforms. 2015 will also play host to a Vento redesign that gets a new top hat to differentiate itself from the lower priced Polo hatchback. These three vehicles (Vento Redesign, compact sedan and compact SUV) essentially make up Volkswagen’s mass market blitz in India for the next two to three years.
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