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Volkswagen India releases new TVC for the upcoming Taigun compact SUV

Volkswagen India is gearing up for the launch of their new mid-size SUV for the Indian market. It was first showcased as the Taigun Concept at the Auto Expo 2020. The manufacturer has already teased the launch of the production version of the Taigun and it has also been spotted on test on our Indian roads. Now, Volkswagen has launched a new TVC for the Taigun on their YouTube channel.

The advertisement is of only 30 seconds and showcases the Taigun from various angles. In two of the shots, we can also see a “GT” badge on the front and the rear, depicting that one of the higher variants will be called GT. Most probably the top-end variant is expected to be called “GT” because that’s what Volkswagen follows with the Polo hatchback. Volkswagen is also using #HustleModeOn for the advertisement of the Taigun.

The Taigun is the second vehicle to be based on the MQB A0 IN platform. The first vehicle to be based on this platform is the Skoda Kushaq. The platform is specially designed for India to reduce the production cost which in return helps the manufacturer to place the product more competitively. The platform also meets the new emission requirements of our country and is also safer. The new platform has a localization level of up to 95 percent and it is also helping in increasing production efficiency.

The design of the Taigun is typical Volkswagen with straight lines and a butch stance. The Taigun does have a strong road presence, thanks to its design that is borrowed from the elder sibling Tiguan. At the front, there are LED headlamps with LED Daytime Running Lights that neatly integrate with the front grille with chrome strips. The bumper is designed aggressively with big vents for the radiator and a chrome strip forms ‘C’ at the end with halogen fog lamps placed inside them. There is also a faux skid plate in the lower half of the bumper and an elevated bumper to enhance the SUV-ness of the Taigun.

At the side, there is a strong shoulder line that starts at the front fender, goes through the door handles and end up at the tip of the LED tail lamps. There is also quite a bit of plastic cladding used by Volkswagen that surrounds the whole SUV. It comes with 17-inch dual-tone alloy wheels that are quite attractive. At the rear, the Taigun is the first SUV to come with a lightbar while the LED tail lamps are common nowadays. The Taigun badging sits in the centre of the tailgate and there is a chrome garnish with a rear skid plate in the lower half of the bumper. It has the same design elements that we saw on the front bumper.

The Taigun will come with features like a digital cockpit for the driver, automatic climate control with touch-sensitive buttons, wireless charging, electric sunroof, multi-function flat-bottom steering wheel wrapped in leather, ventilated seats, leather upholstery, ambient lighting and much more. For safety, there would be electronic stability control, tyre pressure monitoring system, rear parking sensors with camera, hill hold control and up to 6 airbags.