Volkswagen Taigun: New TVC released

Volkswagen India launched their all-new compact SUV Taigun in the market last year. It competes with cars like Hyundai Creta, Kia Seltos, MG Hector in the segment. It is Volkswagen’s first product under the India 2.0 strategy and is based on the same platform as Kushaq, Slavia and the upcoming Volkswagen Virtus sedan. Price for Volkswagen Taigun starts at Rs 10.49 lakh, ex-showroom. Volkswagen has now released a new TVC for the Taigun SUV.

The video has been shared by Volkswagen India on their YouTube channel. Volkswagen Taigun was first showcased to public at the 2020 Auto Expo. The concept showcased at the Expo was an almost production read model. The MQB A0-IN platform which was specifically modified for Indian conditions. In this TVC, the Taigun is portrayed as a fun to drive, energetic car that is meant for people who are young at heart. We drove the Taigun in Udaipur during the media drives and came back impressed. To check the detailed review of the Volkswagen Taigun, click here.

Volkswagen Taigun has a design which is similar to other cars in the family. There are lot of straight lines that gives it bold, boxy design and premium look. The car gets signature Volkswagen grille at the front that extend to meet the headlamp that act as a part of the front grille. There are LED headlamps available in the top-end version. Decent amount of chrome can be seen on the grille and on the bumper. The Volkswagen Taigun comes with a muscular yet premium looking bumper with integrated fog lamps in it.

At the side profile, Taigun gets dual tone alloy wheels and a thick black cladding is seen all around the car’s lower portion. The main attraction of Taigun’s design however is the rear. It gets a unique looking rear design. It is futuristic and a muscular to look at. There are split LED tail lamps. Connecting these LED tail lamps is a reflector LED bar that runs across the tail gate. There is Taigun branding on the tail gate and Volkswagen logo is also seen here. A chrome garnish can be seen on the rear bumper as well.

Volkswagen Taigun: New TVC released

Volkswagen Taigun is not the most feature loaded  car but, it does offer decent amount of features. Higher variant of Taigun comes with features like  fully digital instrument cluster, multi-function steering wheel, electric sunroof, wireless phone charger, touchscreen infotainment system that supports Apple CarPlay and Android Auto wireless. Automatic climate control, cruise control, leatherette upholstery, ventilated seats and many more.

Coming to the engine option. The Taigun is offered with petrol engines only. There are two engines available with the SUV. The 1.0 litre TSI engine is offered with Dynamic Line and the 1.5 TSI engine is offered with Performance Line. The 1.0 litre turbocharged petrol engine generates 115 Ps and 178 Nm of peak torque. It is available with a 6-speed manual and a 6-speed automatic transmission. The next engine option is the 1.5 litre turbo petrol engine that generates 150 Ps and 250 Nm of peak torque. This engine is available with a 6-speed manual and a 7-speed DSG transmission.

Ajeesh Kuttan

Ajeesh, started 6 years ago with as an eager journalist passionate about bikes. His skills now encompass both bikes and cars, producing timely news reports spanning the auto sector. Beyond writing, Ajeesh excels in video production. Together with Shantonil, he participates in first drives and test drives for new car launches. (Full bio)