Volkswagen launched the Tiguan here back in 2017 and the SUV got a pretty decent response initially. However, sales of the Tiguan of late have been nothing to write home about, with the month of January seeing just 3 SUVs roll out of the dealerships. For the same, some Delhi-NCR dealerships are offering the current year stock of Tiguan with a good discount of up to Rs. 3 lakh. This makes the deal pretty decent if not lucrative. The SUVs sales had picked up in the month of February with a total of 63 vehicles sold.
The initial response of the Volkswagen Tiguan had been pretty decent with the company selling around 800 units in six months. However, increased competition from similarly priced rivals like the Skoda Kodiaq and Ford, Fortuners among others caused a dent in its sales. Further damage was done when Jeep launched the Compass in India. The Compass is priced at a lower price range than the Tiguan but it can take on the latter in terms of technical specifications and features. The Hyundai Tucson is another rival of the Volkswagen Tiguan in terms of features and engine specifications but is priced lower than the latter.
The base Comfortline variant of the SUV is priced at Rs. 28.05 lakhs (ex-showroom, Delhi) while the top end Highline variant costs Rs. 31.44 lakhs (ex-showroom, Delhi). This makes it pricier than full size 7 seat SUVs like the Toyota Fortuner and the Ford Endeavour. The reason for this is that the company has placed it as a premium offering with solid build quality and quality materials all around. The target buyers of the Tiguan are those who want Audi Q3 and BMW X1 like SUV but at the same time want to maintain a low profile and therefore may go for Volkswagen.
The Tiguan is also based on the MQB platform that forms the base of many other vehicles on the Volkswagen-Skoda family. The SUV is assembled at the company’s Chakan plant. Talking about the engine and transmission options on the Tiguan, it comes equipped with only a single diesel engine unit. It is a 2 liter TDI turbocharged unit that churns out 141 Bhp of peak power and 340 Nm of peak torque. The engine comes mated to a 7 speed twin clutch automatic gearbox as standard on both variants. The Comfortline variant is front wheel driven while the Highline variant gets the all wheel drive model.
With discounts up to Rs. 3 lakhs available on the SUV, the effective ex-showroom price of the base Comfortline variant comes down to about Rs. 25.03 lakhs. The top end Highline variant, on the other hand, costs about Rs. 28.44 lakhs (ex-showroom, Delhi), though only if the full discount is availed. This makes it a considerable deal for people who are looking to buy an SUV in the price range.
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