The offers Volkswagen was running on its ‘limited edition’ petrol cars, Polo Breeze and Vento Breeze, has been extended till the end of September.
As CarToq reported earlier, Volkswagen launched a limited edition model branded ‘Breeze’ for its two cars, the Polo and the Vento with features Volkswagen claims worth Rs 40,000 at no additional cost.
Both the Polo and Vento are not really value-for-money cars, but with these additional features given free, the entry-level variants for the two cars now compete strongly with other cars.
The base Polo variant at Rs. 4.57 lakh had more or less the same features as Maruti Swift Lxi, Fiat Grande Punto 1.2 Active and Nissan Micra XE. But it was costlier. Swift costs Rs. 4.22 lakh, Punto costs Rs 4.3 lakh and Rs. 4.1 lakh, respectively. Skoda Fabia 1.2 Mpi Classic, which too is cheaper by Rs. 14,000 than Polo Trendline at Rs. 4.43 lakh, offered keyless entry as an additional feature.
But with the offer, Polo sets off the price/feature disadvantage by throwing in Navon satellite navigation system, park distance control and leatherette seat covers for free. The Breeze edition also comes with ‘branded floor mats, branded luxury pillows and Breeze branding’ though we are not sure how this ‘branded’ business helps you and me in a tangible way.
On balance, the offer makes Polo’s entry-level variant an attractive and classy alternative to premium hatchbacks priced lower. Except, of course, the Ford Figo that remains unchallenged as THE VALUE-FOR-MONEY offering in the segment.
Similarly, the entry level Vento Trendline at Rs. 6.99 lakh makes a better case of itself vis-à-vis entry Hyundai Verna 1.4 VTVT (Rs. 6.99 lakh) and Maruti Suzuki SX4 VXI (Rs 7.07 lakh). Both Verna and SX4 have music system and electric mirrors in addition to what Vento offers.
Vento Breeze, which too comes loaded with Navon satellite navigation system, park distance control and leatherette seat covers in addition to all the ‘branded’ pillows and mats, makes up somewhat for lack of music system and electric mirrors—at least for those who like to drive to new and unfamiliar places.
By offering more for the same money, Volkswagen is trying to push sales for its petrol cars, which had a premium pricing to begin with, and the rising petrol prices are making this proposition less appealing for buyers.
The offers are running for another 10 days only, so if you had the Polo or Vento in your shortlist, you need to decide soon.
*Prices mentioned are ex-showroom Delhi
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