Actor Shahrukh Khan’s association with Hyundai Motor India Ltd (HMIL) has been pretty well known. SRK, who is the brand ambassador of Hyundai in India, has been seen promoting Hyundai cars in several TVCs. Recently, we stumbled upon a pretty old TVC that shows a young Shahrukh promoting the original Hyundai Santro. Well, watching this video does invoke a fair bit of nostalgia.
The video starts with the actor highlighting the various traits of the Korean tallboy, viz. tallboy design, MPFI engine, easy driveability, et al. The actor then goes on to once again highlight the fact that the 999cc motor that the Santro first came with benefitted from Multi Point Fuel Injection (MPFI), which was a novelty back in 1998. He also talks about how easy it is to drive this car on a crowded street. The actor also shows the spacious interior on offer. Meanwhile, there’s a cutesy dog inside the Santro, which time and again interrupts the actor with his barking. Towards the end of the video, the actor can be seen struggling to choose between the various taglines he has come up with for the Hyundai Santro. Finally, he listens to the dog carefully to understand what the canine has been trying to say all this while. Soon, he understands the animal and agrees that the Santro is a ‘Complete Family Car’.
The Hyundai Santro was launched in India on September 23, 1998. The tall boy was a runaway success and the Indian subsidiary launched various iterations of this hatchback in the years to come. The Santro’s USP was its spacious and highly practical cabin. It also offered an MPFI engine. In the later years, the Santro even received a power steering and a more powerful, 1.1-litre engine. Finally, in 2003, the original Santro was replaced with the Santro Xing. Even the Xing was a success and remained on sale till 2014. It’s now being said that the company is readying an all-new tallboy (AH2) that will launch with the Santro moniker.
Video courtesy – Piyushmumbaikar on Youtube