Maruti's march over the SUV market

Maruti's march over the SUV market

With its 4 new 'SUVs' this year, the car maker is giving its competitors a tough time!

All Cylinders Ablaze

India's SUV segment is buzzing, and now Maruti has launched a full onslaught with its 4 new SUVs. It has even surpassed Mahindra & Mahindra as the biggest 'SUV' maker in the country.

Maruti Suzuki Grand Vitara

Maruti Grand Vitara: How it helped

Launched last year during the festive season, this is Maruti's entry into the mid-size SUV segment. It received a whopping 55,000 initial bookings. It has already beaten the Kia Seltos and is no. 2 behind the Hyundai Creta.

Maruti Suzuki Fronx

Maruti Fronx: Unexpected hit!

Maruti introduced Fronx earlier this year. Based on the Baleno platform, it has not cannibalized Baleno's sales and in fact beaten the Tata Nexon in sales. It has brought in more buyers. The Maruti Jimny attracted more attention initially but Fronx had the last laugh!

Maruti Suzuki Jimny

Maruti Jimny Makes a Splash

The much-awaited Jimny received an overwhelming response, with long waiting periods. The Jimny already has a cult following in the country. Sales numbers are below the 4000 mark yet, but its quickly gaining a reputation as the common man's 4x4.

Maruti's most expensive model, Invicto, is categorized as an MPV. But its aggressive stance adds the SUV tag to the car. And thanks to its hybrid automatic configuration, it is already becoming popular.

Maruti Invicto: A non-SUV SUV