Tata Curvv's exterior harmoniously blends SUV practicality with coupe-style aesthetics. Its distinctive SUV-coupe design, showcased at Auto Expo 2023, grabs enthusiasts' attention.
The Tata Curvv's Exterior
Interior Patent Revealed
Peek into the Curvv's interior via Tata Motors' patent drawings. A dedicated front housing teases an advanced pop-up head-up display, revealing intriguing insights.
Curvv's innovative center console includes a rotary dial for selecting different drive modes, signaling a dynamic driving experience in the all-electric variant suggested by the leaked patent.
Drive Mode Control
Beyond drive mode, the lower console features more switches, possibly for the electronic brake. On top, a standalone touchscreen infotainment system introduces cutting-edge tech.
Curvv, with its head-up display, competes in a segment with rivals like Maruti Suzuki Grand Vitara and Toyota Urban Cruiser Hyryder. A variety of engines, including a 1.2-liter turbo petrol, aim to establish Curvv in this competitive field.
Competition in the Segment
Tata Motors plans to introduce the Curvv in stages, with the all-electric version leading the way. Petrol and diesel variants are also in the pipeline, all expected to be available before the festive season of 2025.
The Curvv is poised to enter a fiercely competitive midsize SUV market, with rivals like Hyundai Creta, Kia Seltos, and others. It will need to bring its unique design and features to the forefront to stand out in this crowded field.