Tata Nexon: 6 Years Of Success

By Aquib Nawab

Car Models

Originally planned as a 'bridge product,' the Nexon exceeded expectations by becoming a significant success story.

Unexpected Success

Safety First

The Nexon made history by becoming the first made-in-India car to receive a 5-star safety rating from Global NCAP, setting new standards in automobile safety.

With over 500,000 units sold since its launch, the Tata Nexon has become a popular choice among Indian consumers, boosting Tata's overall sales.

Sales Milestone

The Nexon's stellar reputation for safety and quality has not only benefited itself but has also improved Tata's image in the eyes of Indian customers.

Influence on Tata's Image

The Nexon's distinctive crossover design was a bold departure for Tata and has evolved over the past 6 years to stay fresh and appealing.

Unique Design Evolution

The introduction of the electric Nexon in January 2020 catapulted it to the status of India's best-selling EV, with over 3,000 units sold monthly.

Electrifying Success

In September 2022, Tata launched the Tata Tiago EV, the most affordable electric car in India, further solidifying their position in the electric vehicle market.

Affordable Electric Option

On September 14th, Tata unveiled facelifted versions of the Nexon and Nexon EV, equipped with advanced technology, enhanced features, and refreshed designs.

Recent Upgrades

Combined sales of Nexon ICE versions and EVs account for approximately 12,000 monthly units, establishing Tata as India's third-largest automaker.

Contribution to Tata's Success