Honda Siel Cars India (HSCI) will launch its much-awaited small car, the Brio on September 27th in New Delhi. For the first time, the Japanese giant will foray into the small car segment where price will take the utmost priority for buyers.
The official launch of the Brio is just four days away till then here is what you can expect from the Honda Brio.
Looks and comfort
The Brio is a good example of how a small car with dimensional limitations can look modern, sporty, dynamic and practical. Radical designs have received mixed response from buyers in the past and Brio is indeed a radically designed small car.
As per Honda designers, the Brio has a double triangle theme evident from the smooth triangular contours of the car’s rear and the triangular tail lamp clusters. The Brio is expected to have dual airbags, ABS and EBD as standard fitment in the base variant. Read more about the Honda Brio here.
When it comes to small cars, interior space is another crucial factor that drives the decisions of potential buyers. Honda has brilliantly packaged the Brio, thanks to its ‘Man maximum machine minimum’ philosophy. Legroom will be generous in the rear seat in the Brio, while the almost flat floor will allow three people to sit in comfort.
However, headroom may be a bit of a bother for tall passengers. The front seats are spacious and supportive, making this a comfortable daily driver.
Can the Brio take on the competition?
Honda Brio will take on the Chevrolet Beat and the Hyundai i10. We can safely assume the Brio to have more space than the Beat (especially at the rear) and will be at par with the Hyundai i10. The boot space will only be 175 litres, which is just about as much as a Maruti Alto, whereas the i10 has a 225 litre boot.
The i10 has the benefit of a wide sales and service network while the Chevrolet Beat comes with diesel engine that the Honda Brio lacks. Hence, it will be interesting to see if the Brio can attract prospective i10 and Beat buyers.
The Brio will have electric power steering, steering-mounted audio controls, electric mirrors, power windows and central locking. The top-end Brio will also gets alloy wheels and dual-tone upholstery. What will be missing though are automatic climate control, split-folding rear seat and rear wiper and rear defogger. Also read: Honda Brio photo gallery
Other noteworthy features of the Brio include ABS with EBD, front fog lamps, electric door mirrors, dual airbags, AC, tilt steering, multi-info display (with trip, odometer, tachometer), iPod dock (USB), music system with AM/FM/USB/Aux (No CD) and keyless entry.
The Honda Brio will likely be priced at about Rs. 4.3 lakh for the base variant and will go up to Rs. 5 lakh for the top-end variant. Localization levels of the Brio are likely to be higher than 80% at launch and this will allow Honda to price the car competitively.
This pricing is keeping in mind that the Brio also offers safety equipment as standard fitment on its cars. If Honda plans to strip off some safety features, the price of the Brio’s base variant could go below Rs. 4 lakh.
Honda Brio will be a promising small car for buyers as it has radical styling, good road presence, and a spacious cabin for four adults apart from ample safety features, a reliable engine and Honda’s quality. If Honda prices it competitively, it has a winner at its hands. Honda also plans to launch the Brio diesel in late 2013 or early 2014.
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