Honda launched the WR-V in India last year and since then, the SUV has gained enough popularity in the market. It is first ever compact SUV from the Japanese manufacturer in India and it is bringing a major chunk of sales to the company. The WR-V crossed 50,000 cumulative sales in one year since its launch and has accounted for 28% of company’s total sales during the past 12 months. What makes the vehicle so popular? Let’s find out.
The Honda WR-V is based on the Honda Jazz premium hatchback but it looks much more substantial on the road. The WR-V will not intimidate others on the road but sure it has the rugged looks to make heads turn towards. The thick plastic cladding around the body, an aggressively designed bumper and the thick chrome grille give enough attention to the WR-V.
The WR-V also gets roof rails and masculine creases all over the body. The car has fresh looks, which make it more prominent in the sea of vehicles. The WR-V has dominating looks on the road.
A long feature list
The Honda WR-V gets a long list of features. It is the only SUV in the segment to get a sunroof, which attracts a lot of buyers. The WR-V also has a state-of-the-art infotainment system with navigation. The infotainment system has an internal memory of 1.5 GB, as well as the MirrorLink feature.
WR-V does not have the Jazz’s magic seats, but it does have the rear reclining seats, which ensures the comfort of passengers in the rear seats. WR-V also comes with a rear parking camera with an option to zoom. The infotainment system doubles up as a mobile hotspot, which again is a segment first.
The brand name
The Honda brand enjoys premium status in India. The company wants to accommodate the needs of premium customers too. Cars like City, Civic, Accord and the CR-V have created a sense of superiority for the brand in the market. A lot of people buy Honda cars for the brand name.
With the popularity of the sub 4-meter compact SUVs on the rise, the WR-V has become the highlight in the market. Honda enjoys better brand value in India than the Ford and the Maruti, which diverts a lot of customers to the WR-V from other cars in the same segment.
Frugal engine choices
Honda has always been known for their extremely reliable petrol engines but the WR-V Honda has also solved the problem of the noisy diesel engine that most of the Honda customers and fans complained about. The noise insulation of the WR-V diesel is much better than the other Honda vehicles, which has attracted more customers to the vehicle. The other tried and tested 1.2-litre petrol engine that generates a maximum of 89 Bhp and 110 Nm. The 1.5-litre diesel engine produces a maximum of 99 Bhp and 200 Nm. The WR-V is only available with manual transmission.
A practical car
The SUVs have gained massive popularity in the market due to their practical application. The WR-V gets a high ground clearance of 185mm of ground clearance that makes it perfect for city driving and weekend journeys. The WR-V offers a lot of cabin space too. Yes, it gets fewer features than the City and Jazz like missing LED lamps and magic seats, overall the WR-V is more practical on the Indian roads, which makes it a popular choice.