Women are angry at the latest Toyota Fortuner ad: Here’s why [Video]

A Toyota Fortuner ad in Egypt is going viral, and a lot of women are angry with the ad. They’re calling the ad  sexist, and despite the numerous negative comments left on the video that has been posted on Toyota Egypt’s Facebook  page, the automaker is yet to respond. Here, watch the ad and decide for yourself.

What the ad says,

The 21st century man does not need to hunt for lunch. Simply, because he can have his lunch delivered to him. As  such, opportunities to use his raw power are limited. To opening stubborn jar lids, or carrying up four grocery bags  at the same time. It’s true. These days, it’s harder for a man to liberate his man-side. But rest assured, he knows  how to use his power.

The Toyota Fortuner is a global SUV that’s sold in many countries including India. In fact, it’s India’s best selling
luxury SUV, routinely outselling much cheaper priced SUVs. The Toyota Fortuner clocks about 2,000 units in monthly
sales in India on an average.

It is built at Toyota’s Bidadi factory, near Bangalore, through the completely knocked down (CKD) kit route. Highly  regarded for its reliability and quality, the Fortuner is in its second generation in India. The latest model continues to use Toyota’s tried and tested IMV platform.

It is offered with two engine options – a 2.7 liter-4 cylinder petrol that outputs 164 Bhp-245 Nm, and a 2.8 liter-4  cylinder GD turbocharged diesel with 174 Bhp-420 Nm on tap. Both engines get manual and torque converter automatic gearboxes. Two wheel drive and four wheel drive options are on offer.

The Fortuner is build on a ladder frame chassis, and offers a 7 seat layout. 7 airbags and ABS+EBD are standard  safety features available across all variants of the SUV. The vehicle’s prices start from Rs. 27.23 lakhs, ex-showroom Delhi. Competitors to the Fortuner include the Ford Endeavour and the recently launched Isuzu MU-X Facelift. Soon, Mahindra will launch a new luxury SUV that will directly challenge the Fortuner.