World’s most expensive number plate sells for Rs. 122 crore [Video]

Dubai is known for its opulence and extravagant spending, with examples of people spending extravagantly on things and experiences occurring frequently. The city boasts of having some of the best supercars and luxury vehicles on its roads. Recently, an incident occurred that left many in awe of the expenditure involved. A two-character vehicle license plate was sold for nearly $15 million (approximately Rs 122 crore) in an auction named “Most Noble Numbers” conducted by Emirates Auction LLC.

The license plate, which reads “Dubai P 7”, was sold for Dh 55 million (nearly $15 million) or about Rs 122 crore at an auction held at the Four Seasons hotel in Jumeirah. This announcement immediately made it the most expensive vehicle license plate ever sold. The auction garnered proceedings of nearly Dh 100 million ($27 million). The bidding for the “Dubai P 7” number plate started at Dh 15 million ($4 million), but the bids quickly rose to $8 million. Finally, the bids went up to $15 million, at which it got sealed.

Proceeds will go to charity

World’s most expensive number plate sells for Rs. 122 crore [Video]

All the proceeds from the auction will go to the 1 Billion Meals Endowment Campaign, a charitable global food initiative founded by Sheikh Mohammed Bin Rashid, the ruler of Dubai. The auction and the whopping proceeds were confirmed by the auction house in an Instagram post, claiming that this incident has been registered in the Guinness Book of World Records as the title of the most expensive license plate ever sold.

Dubai has a history of being home to the most expensive license plates ever sold. In 2008, a UAE-based billionaire named Saeed Abdul Ghafour Khouri purchased a license plate featuring the single-digit number one for nearly $14.3 million, which held the record for the most expensive number plate for quite some time. However, the identity of the person who purchased the new “Dubai P 7” number plate has been kept under wraps.

It is not clear whether the new license plate will be used for a new car or an existing car owned by the bid winner. However, it should be noted that the amount spent on winning the bid for this number is much higher than many of the most expensive cars currently on sale in the world. Only a few limited-run cars, such as Rolls-Royce Boat Tail, Bugatti La Voiture Noire, and Pagani Zonda HP Barchetta, are more expensive than this exclusive two-character number plate.

Shantonil Nag

Shantonil brings a refined blend of expertise and enthusiasm to motoring journalism at With a career spanning over 11 years, he anchors Cartoq's insightful car reviews and test drives. His journalistic journey began as a correspondent at, where he honed his skills in content writing and scripting car reviews. Later, as Senior Editor for, his expanded role included curating and structuring web content. At, his expanded role includes assisting the video team to create high-quality car reviews. (Full bio)