Amidst the COVID-19 lockdown, manufacturers are now launching online platforms to sell cars. After the likes of Maruti Suzuki, Hyundai, MG Motors, Honda, Ford and more, Mahindra and Mahindra has also joined the bandwagon and has announced the new platform to sell cars online. Mahindra has announced that the interested buyers can now own a car in the simple four-step process.
The first step in the buying process is to explore and personalise the Mahindra vehicles. The whole range of Mahindra SUVs are online and can be customised as per the customer needs. The website also allows instant exchange quotes that are generated real-time for the buyer’s current car that he or she wants to exchange. The Mahindra platform also provides finance schemes online and the customers can choose from multiple finance options. Also, there are multiple insurance options that the buyer can check carefully before choosing. The buyer also needs to choose a dealership of their preference around their home and in the last step, you can make the payment or give the downpayment and get the delivery of the vehicle straight to your home.
Speaking about the launch of Own-Online, Veejay Nakra, CEO Automotive Division, Mahindra & Mahindra Ltd. said,
“Today we are delighted to launch ‘Own-Online’ platform, India’s most complete, end-to-end, online car ownership solution. Its easy & convenient 4-step journey allows the customer to own a Mahindra vehicle in less time than it takes to get a pizza delivered! With our pre and post-purchase online solutions already in place, reimagining the car purchase experience was a logical next step for us. In recent times, online has been a preferred purchase channel across categories and going forward, the online purchase of vehicles is set to gain more traction. We are ready to lead this change in automotive retail by providing many industry-first experiences to our customers.”
Mahindra and Mahindra boast of around 270 dealerships across the length and breadth of the country. They also have more than 900 touchpoints that have been integrated into the new Own-Online platform. The customer will get full assistance from the Mahindra representatives through audio and visual aids in case of any hiccup during the buying process. Since social distancing will become a major part of our lives in the future, such online platforms will be a welcome change.
Mahindra and Mahindra is planning to launch a slew of all-new vehicles in the Indian market later this year. The manufacturer is currently working on the all-new Thar that is expected to be launched in the coming few months. They are also working on the all-new Scorpio for the Indian market.
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