Royal Enfield and customisation go hand-in-hand and there are no two different ways about it. While almost all the Royal Enfield owners customise their motorcycles as soon as they get the delivery of their motorcycles. Aftermarket installation often voids the warranty of the motorcycles, which is a big pain point for many Royal Enfield owners. Well, to overcome the problem, Royal Enfield has officially introduced customisation options installed directly from the factory.
One of the largest motorcycle manufacturers in the world, Royal Enfield has introduced ‘Make Your Own’, initiative. This new program allows the customers to choose factory-fitted accessories right at the time of booking the bike. The chosen accessories will be installed in the factory. Royal Enfield says that all the accessories are genuine and are homologated.
Currently, the new program will be available only with the new Royal Enfield Classic 350 that has been launched in two new colours in the market. Royal Enfield Classic 350 is now available in two new colours – Mercury Silver and Pure Black. It is priced at Rs 1,45,975, ex-showroom, Delhi.
Speaking about the new initiative, Vinod Dasari, CEO Royal Enfield said,
“Personalizing and accessorizing one’s motorcycle is almost like a holy ritual for an avid motorcyclist, and Royal Enfield motorcycles have lent themselves beautifully to customisation over the years. Our riding community and enthusiasts have always inspired us to boldly bring in new ideas and initiatives. Make Your Own is a unique project and a reflection of our creative riding community that has inspired us. With Make Your Own, buyers will be able to book and customise their motorcycle in just a few easy steps right at the booking stage. This new initiative allows customers to engage closely with the brand and experience more avenues with accessories and personalization. We want our customers to have a more immersive experience at our stores while being able to express their own unique personalities through their motorcycles”
The customisation scheme will allow the customers to choose from various options like engine guards, panniers, rear luggage rack, and touring seat option. The manufacturer is also offering alloy wheels that meet the ARAI compliance and will not be illegal in any way. Along with everything, there are a number of side panel sticker options that will give a true customisation feel to the motorcycle.
Speaking about the new Classic 350 variant, Mr. Lalit Malik, Chief Commercial Officer, Royal Enfield, said, “world of ‘Pure Motorcycling.” Accessibility has always been an important cornerstone for Royal Enfield and we have persistently worked on keeping our motorcycles accessible, from the perspective of availability, ride experience, and ownership. The Classic 350 has defined the mid-sized motorcycling segment for nearly a decade and has witnessed phenomenal success across the world. We are very happy today to extend this franchise further and introduce the iconic Royal Enfield Classic 350 in two new colours. We are confident that the new variants will bring in more riding enthusiasts into the Royal Enfield community. We believe the new Classic 350 is the perfect motorcycle to bring in aspirants from smalle