Just-Launched Mahindra XUV 3XO: New TVC Released

Mahindra has finally launched the much-awaited updated version of the XUV 300, the XUV 3XO. This new version comes with multiple visual changes and offers many more features than its predecessor. Mahindra has released a TVC (Television Video Commercial) for the SUV on its official YouTube channel, Mahindra XUV 3XO.

The SUV shown in the video is finished in Citrine Yellow colour. In addition to this, the car is offered in 15 other shades – Dune Beige, Everest White, Stealth Black Plus Galvano Grey, Stealth Black, Dune Beige Plus Stealth Black, Nebula Blue Plus Galvano Grey, Galaxy Grey Plus Stealth Black, Tango Red Plus Stealth Black, Red, Galaxy Grey, Everest White Plus Stealth Black, Citrine Yellow Plus Stealth Black, Deep Forest Plus Galvano Grey, Nebula Blue and Deep Forest.

The 58-second TVC shows the car from all angles, highlighting the design changes. The video especially focuses on the panoramic sunroof, the first-in-segment feature, as the competition only offers a single-pane sunroof. Mahindra has named this feature as ‘Skyroof.’ However, the lower variants of the XUV 3X0 offer a single-pane sunroof, and only the higher variants get the Skyroof. Another major highlight is the all-new 17-inch diamond-cut alloy wheels.

Just-Launched Mahindra XUV 3XO: New TVC Released
XUV 3XO front

The car’s design changes include a completely revised front fascia with all new headlights. The 3XO’s DRLs are inspired by the bigger Mahindra SUVs. At the rear, the car follows the industry trend of connected tail lamps. Unlike the competition, connected tail lamps are a standard feature in the 3XO.

This TVC also covers the interior changes. The video mentions that the XUV 3XO features a seven-speaker audio setup by Harmon/Kardon to attract audiophiles. Now, let’s discuss in detail what the XUV 3XO offers.

Just-Launched Mahindra XUV 3XO: New TVC Released
XUV 3XO cabin

The car’s interior layout is inspired by the XUV 400 EV. The cabin now features multiple soft-touch materials, dual 10.25-inch screens (one for infotainment and the other for instrumentation), cruise control, ventilated front seats, and dual-zone AC. It also gets a wireless phone charger, connected car tech, and Alexa connectivity.

Mahindra has also offered Level-2 Advanced Driver Assistance Systems in the 3XO, which is again a segment-first feature. Competitors such as Kia Sonet only offer Level-1 ADAS.
The Mahindra XUV 3XO is powered by the same petrol and diesel options offered in the XUV 300.

Just-Launched Mahindra XUV 3XO: New TVC Released

The engine options include a 1.2-litre turbo-petrol unit, which produces 110 PS & 200 Nm, and a 1.5-litre diesel engine delivering 117 PS & 300 Nm of torque. A much powerful 1.2litre TGDi turbo-petrol engine otion is also offered, producing 130 PS and 250 Nm of torque.

Transmission options include a 6-speed manual and automatic. The petrol engines are mated to a 6-speed AT, while the diesel engine is mated to a 6-speed AMT. The SUV is offered in 25 variants, with prices ranging from Rs. 7.49 lakhs for the base MX1 variant to Rs. 15.49 lakhs for the top-spec AX7 L Turbo AT.

The Mahindra XUV 3XO competes with the likes of the Tata Nexon, the Kia Sonet, Renault Kiger, Nissan Magnite, Hyundai Venue and Maruti Brezza in the sub-4 meter compact SUV segment. Originally based on the Ssangyong Tivoli, which measures over 4 meters, the XUV 3XO has been shortened to under 4 meters in length for excise duty benefits.